Bleeding Blue for Good seeks to empower the next generation of UConn student-athletes and provide an avenue for impactful name-image-likeness opportunities.

Bleeding Blue for Good helps UConn student-athletes use their influence to assist charitable organizations and serve as role models for the youth of Connecticut.

Your money enables Bleeding Blue for Good to compensate UConn student-athletes under the new name-image-likeness rules for work performed by the student-athletes. The popularity of our UConn student-athletes will amplify the reach of many charitable organizations in a way that is not otherwise possible. Your donations will also enable us to host free sports camps in Connecticut cities for Connecticut children that may not be able to afford such opportunities.

UConn student-athletes will have many options through Bleeding Blue for Good, including special appearances, autograph signings, social media promotions, camps and clinics, charity events, and more. The types of activities in which a particular UConn student-athlete may engage will be determined in consultation with the student-athlete. However, the UConn student-athletes will agree to complete a specific amount of work in order to receive compensation.

No. Bleeding Blue for Good is an independent corporation with its own Board of Directors to direct entity operations. We receive no funding from UConn. However, while Bleeding Blue for Good is independent, our Board of Directors and Advisory Board include former UConn student-athletes and long-time supporters of UConn Athletics. We have an excellent working relationship with the representatives of UConn and are keeping in close contact with UConn Athletics on compliance issues. Bleeding Blue for Good is also a proud sponsor of UConn Athletics.